Hotel & F&B Consulting
Our Approach
At GSD, we take a collaborative approach to hospitality, working closely with our clients to understand their unique needs and craft sustainable solutions for hotel and food & beverage operations—whether launching a new concept or optimizing an existing one.
From pre-opening task force support to daily operations, we do more than strategize—we roll up our sleeves and get it done. Every touchpoint of the guest experience is thoughtfully designed, turning first impressions into lasting memories.
Founder and Principal
Ellie’s hospitality journey began in her teenage years within local, family-run restaurants, where she discovered a deep passion for the food and beverage industry. These foundational experiences ignited a career that has since spanned globally, encompassing roles in renowned establishments such as The Standard Hotels in New York, Chiltern Firehouse in London, and Bar Pompette in Toronto.
Throughout her career, Ellie has immersed herself in diverse hospitality environments—from bustling restaurants and bars to luxury hotels and international concierge services. Notably, she served as Director of Culinary Experiences for a global brand, a role that honed her skills in concept design, menu innovation, and service standardization.
In 2023, Ellie founded GSD Hospitality Solutions, channeling her extensive expertise and industry insights into crafting distinct, memorable guest experiences. Her approach combines strategic vision with hands-on execution, ensuring that every project meets the highest standards of excellence and creativity.
Ellie’s dynamic professional network and well-rounded perspective position her as a leader in the hospitality consultancy space, dedicated to elevating the guest experience through innovative and sustainable solutions.
MENU OF SERVICES
Task Force
Operations Support
Operations Support
Comprehensive pre-opening support, including research, procurement, staffing, and training to ensure a seamless and successful launch.
Operations Support
Operations Support
Operations Support
Strategic menu development, service standards, systems optimization, and staff training for both new and established operations.
Design & Content
Operations Support
Design & Content
Tailored social media design and strategy, website copywriting and editing, and creative printed collateral design and production.